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Many children across the globe received one or more smart toys during the holiday season. These toys are popping up everywhere and are on many children’s must-have list. Parents, grandparents, uncles, and aunts will have given in to the pressure and added a smart toy to a child’s much-loved collection. Also across the globe, an influx of potential vulnerability points is popping up that hackers are getting ready to exploit. They want to steal your data! This leaves us with some happy children and happy hackers but not so happy parents.

You do not need to look too deep to find a company or toy that has been responsible for a data breach of children’s personal information. Some notable ones: VTech has been fined substantially for its breach of children’s information, Traditional trainers Pay With Visa Online F9Q2C
marketed as “a message you can hug,” and My Friend Cayla doll. The list is only expanding, especially as smart toys grow in popularity.

Genesis Toys

This is not a surprise, but what is quite surprising is how readily parents or guardians give these toys to their children with not much thought. Especially since most parents are overly protective to ensure that their children are safe in all other regards. Why is this any different? Many parents do not realize the impact a smart toy can have on their and their child’s privacy and how dangerous they can actually be. The teddy that responds, the robot that interacts, the duck that reads your child’s emotions — do parents stop to think how it is that they are able to accomplish these things and at what cost?

Blaming the vendor when a security breach occurs

Looking at some of the big recent breaches highlights the need for education around smart toys. Some of them are vulnerable to hacks, but some do not even need to be hacked to cause a problem — all that is required is an improperly configured database. And by all means, if you want your kids to enjoy them, just make sure that you and your child are educated with regards to what the toys can do.

To do what they do and respond as they do, these toys typically need data and they need to connect to the Internet. As your child is playing with them, the toys are using the data (and other data that they “see” around them within their location). They are recording, processing, and storing this data in the cloud. Do you know what this data is or what it is being used for?

What’s behind the soft, cuddly exterior?


In 2017, hundreds of smart toys were released. These toys have their place but in some cases, users are trading their privacy for the use or subscription to the toys ecosystems. Moreover, these toys are not always built safely. Many of these toys are built by hardware manufacturers that produce hardware to specified standards so that it’s simple to use them with software APIs.

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Improving the usability of your ecommerce site builds a competitive advantage - today’s consumers are not satisfied with sites that simply allow them to shop. These reports outline detailed recommendations for improving the online shopping experience.

This series includes 13 reports on specific topics and presents based on our usability research. Discussions and supplement the findings.

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Vol. 08: Wishlists, Gift Cards, and Gift Giving Gift-giving features can introduce new customers to your ecommerce site. Get 80 tips for helping shoppers create registries and redeem gift cards online.

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The fourth edition includes new and updated guidelines, including revisions and clarifications. For the fourth edition of this report series we conducted one large-scale lab-based usability study. In addition to this large study, researchers also conducted smaller, more targeted research studies to update and evolve each of the 11 topical ecommerce reports included in this report series. New findings and discussions include: mobile usability, live chat best practices, omnichannel strategies, streamlined shopping cart and checkout, expectations for product pages and product information, changes in customer behaviors and expectations, and much more.

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